Newsletter newsletter signup template

The plain form every sign-up starts from: a heading, a line and the address.

Who it is for

For any site that writes to its readers now and then: a card in the page with a heading, a line on what they will get and how often, and one field for their e-mail address. A line under the button says what they agree to and links to your privacy page. Signed up, a drawn tick and a thank-you take the form's place in the same box, and the address arrives in your Inbox and Contacts.

What it asks

Its heading
“Get the newsletter”
Email
An address to write to
Their consent
A line under the button
Once signed up
A thank-you, in the same box

What arrives in your Inbox

Inbox 2 new

maya@example.com4mNew subscriber
tom.archer@example.com1hNew subscriber

Then add it to your site

One line, pasted once, puts it on every page. Step by step for HTML, WordPress, Shopify, Webflow, Squarespace, Wix and Next.js.

Other templates

  • One line

    The address and the button side by side, for a footer.

  • Footer strip

    One line on the colour's faint ground, under an envelope.

  • Welcome offer

    10% for joining, its code shown the moment the reader signs up.

  • New pieces

    Topics a reader ticks, so each hears only about what they like.

  • Sale alerts

    Centred under a price tag: told the day before a sale, and only then.

  • Weekly letter

    A writer's letter, its three promises ticked under the heading.

  • New episodes

    One note when an episode is out, on a dark card with a bell.

  • Event invitations

    Invitations to the next evening, the reader's name asked for.

  • Class timetable

    In a corner behind its words: the times that suit a reader, ticked.

  • Product updates

    A changelog by e-mail under a sparkle, its two promises ticked.

  • Waitlist

    A place in the queue, then the owner's own page.

All 12 newsletter signup templates Templates for every widget

Questions

Something else? Write to us.

Where do sign-ups go?

Into your Inbox and Contacts, which download as a spreadsheet, and on to your own mailing tool through a webhook if you set one.

Does it e-mail my readers?

No. It sends them nothing: no confirmation and no welcome. It keeps their address for you to write to.

What if someone signs up twice?

They see the same thank-you, and you get one sign-up, not two.

Will I get spam?

Far less. Bots fill in a hidden field, and what they send is dropped.