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12 newsletter signup templates

Newsletter signup templates for a shop, a writer, an event or a software product, each asking for an e-mail address first. Twelve, in seven palettes, stacked, in one line or split, inside the page or in a corner.

General

The plain form, a footer's one line, and a strip on the colour's faint ground.

NewsletterIn the page · StackedThe plain form every sign-up starts from: a heading, a line and the address.
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One lineIn the page · One lineThe address and the button side by side, for a footer.
Customise

Shops

A welcome code shown the moment they sign up, new pieces by topic, and sale alerts.

New piecesIn the page · StackedTopics a reader ticks, so each hears only about what they like.
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Sale alertsIn the page · StackedCentred under a price tag: told the day before a sale, and only then.
Customise

Writers and creators

A weekly letter with its promises ticked, and new episodes by e-mail.

Weekly letterIn the page · StackedA writer's letter, its three promises ticked under the heading.
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New episodesIn the page · One lineOne note when an episode is out, on a dark card with a bell.
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Events and local

Invitations by name, and a class timetable from a corner.

Software

Product updates without the sales, and a waitlist.

WaitlistIn the page · One lineA place in the queue, then the owner's own page.
Customise

Pick the closest, then make it yours

Start from where it sits and what a reader gets. A footer reads best in one line; an offer reads best split, its number large beside the form; a letter reads best with its promises ticked under the heading. The words, the fields, the consent, what follows a sign-up and the colours all change in the Studio, and the template is where you start.

Then add it to your site

One line, pasted once, puts it on every page. Step by step for HTML, WordPress, Shopify, Webflow, Squarespace, Wix and Next.js.

Questions

Something else? Write to us.

Where do the sign-ups go?

Into your Inbox and Contacts, which download as a spreadsheet, and on to your own mailing tool through a webhook if you set one.

Does it send my readers an e-mail?

No. Nothing is sent to them: no confirmation, no welcome and no code by mail. A code you give is shown in the form itself.

Is their consent kept?

Yes. With each sign-up: the exact words they saw, the time and the page, as a line under the button or a box they tick, never ticked for them.

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